I came across HitTail the other day and decided to sign up for it to give it a try. Basically you install a snippet of code on your website and HitTail monitors all incoming search traffic to your site. You can see where specific search queries and every unique keyword that is used to find your site. It really helps out to find out the long-tail keywords that visitors are using to find your site. It can give you the opportunity to capitalize on this long-tail traffic that probably has a very good chance of converting.
I’ve been running the free version of the service for a few days now and I’m really impressed so far. It is nice to watch in real-time the keyword queries that are being used to access my sites. Based on some of the data I’ve been seeing, I’ve actually made some changes on my content to try and increase conversions. Based on the data it gathers, HitTail also makes suggestions on certain keywords that you should target on your sites. I guess you could get this same data from your web analytics package, but it is hard to beat the real-time access that HitTail offers.
The best part about HitTail is that it is free for the basic edition if your site experiences under 100,000 visits per month and if you want more features you can get the plus version for onlyy $4.95 a month until April 30th. If you get a chance go sign up for HitTail and see if it helps your search efforts for your site.
