Well it’s been awhile since I’ve been able to update this lately, sorry I’ve been busy with some other ventures including Daily Deals. Currently I’m sitting here writing this as a major ice storm is just getting going here in Kansas City. It looks to be a major event and I’m guessing that most likely I’ll probably be without power tomorrow so if that happens things will really suck.
I’ve been putting alot of effort into affiliate marketing lately and I’m seeing some nice results so far. If you’ve ever considered trying it out I highly recommend signing up with NeverBlueAds. They’ve got a ton of offers to choose from including some really good ones that can generate some nice cash. They’ve just redesigned their site and it’s laid out very well and I find it extremely easy to use. If you get a chance go ahead and sign up!
Okay Now Lets Get to the Point of This Post
Ever since I started pay per click marketing I constantly heard horror stories about the Google Content Network. I’ve read so many things recommending that you turn off the content network on your campaigns because it’s wasted traffic that doesn’t convert into sales or leads. Well I actually believed this myself for the longest time until I actually did some testing.
Over the last month I’ve been promoting some affiliate offers over the content network and the results have been outstanding so far. Currently I’m seeing about a 400% ROI on my ad spend and I really haven’t even begun to optimize these campaigns because they’re just something I threw out there to test. I think that if I take the time to really put some work into them then I’ll definitely be able to see even greater ROI on my ad spend.
Now don’t get me wrong this may not work for everyone on their campaigns, but I’ve got a point that I’m trying to get across here. If you automatically shut off the content network without even testing it out then you might be missing out on some very good traffic that does convert and converts well at a low price.
If you do decide to do some testing here is nice method that I’m going to start using to constantly test my traffic from the content network.
- Turn on conversion tracking in your adwords account and make sure that you’ve had the proper tracking code inserted on whatever affiliate offer that you you’re promoting.
- Once that you start seeing conversions in your adwords account then run a placement report to see what sites on the content network are converting for you and which ones aren’t.
- Now that you’ve got that data to go off of you can exclude your ads from showing up on sites that don’t convert. In order to do this click on the campaign and then look for the Excluded Sites option and then click add. Now just add the sites here that don’t convert for you and you’ve easily taken an additional step to increase your profits!
So just remember the next time you’re planning on turning the content network off from the start you should really test it out first. You never know but it actually may convert better than the search network and at a lower cost.
{ 5 comments… read them below or add one }
Content is worth a try just make sure to set realistic budgets… set a 5K daily budget and on content you can burn thru it quickly on the right topics as in hours.
That’s great. I had reached the same conclusion originally that the content network wasn’t that good, but reading your post, it sound like it’s worth looking into. Thanks for the great advice.
CPA Affiliates,
I couldn’t agree with you more. Setting a daily budget is a must, because you can definitely burn through cash quickly.
Hi Misinterpreted,
I would definitely do some testing with it. Trust me, you’d be surprised what does and does not work. You can also find some stuff that converts very nicely at low prices!
Well it seems i need to try this once. I am new to affiliate marketing. Search Network is damn expensive in some niches. I will experiment and post the results on my blog.