January
25th
2007

Every Salesman Should Read This

Ok, I need to talk about something that has been bothering me for awhile.  Basically I am tired of salesmen who constantly bug me to buy their product or service and then when I do I never hear from them again after the sale is complete.  I just don’t understand why after they make the sale some choose to alienate their customers by not following up with them to see how the product or services are working out.   In my opinion their customers are even more important now than they were before the sale, because ultimately their experience with the product or service directly influences whether they will buy again or recommend them. 

Honestly it just blows my mind how salesmen can bug me constantly 2-3 times a week about their product and then when I make a decision to buy after the sale is over I never hear from them again.   Why don’t you follow up with me and see how things are working out after the sale or if I have an opinion on how you could make the product better?   Companies that listen to their customers feedback and implement customer thoughts or ideas are the ones who actually have a clue on how to improve their products.   I know not all salesman are like this, but I have to say at least 90% of those that I deal with day to day are like this and won’t give a damn about me after they make the sale and run off into the sunset with their commission.

I had given up all hope on this issue until yesterday.  A few months ago we purchased Clicktracks Professionalto use for our web analytics software at the company I work for.  Yesterday I received an email from my salesman to see how my experience was with the software so far.  To be quite honest I was blown away because this is not something I am used to seeing.  I replied to the email with feedback and concerns I had and within 24hrs I had a response back from my rep addressing them.  That is what I call customer service and you can bet I will remember that the next time I make additional purchases or recommendations.  So here is just a little bit of advice to all salesmen; listen to your customers and don’t forget about them after the purchase, because they are more important than you may think.   If any of you want to do business with a company that cares about its customer feedback and support after the sale, take a look at Clicktracks because they are one of the few that get it.

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2 comments ↓

#1 Blake P. on 01.31.07 at 12:40 pm

No kidding. It doesn’t take much but we are all guilty of it at times.

#2 Kyle H on 02.22.07 at 11:20 pm

It’s kind of funny that you mention that 90% of sales people(politically correct) never follow up to see how their product or service is benifiting his or her client. Ironically statistics show that 90% of sales people will fail within the first three years of their career. Could it be that the 10% who actually give a flying fuck about their clients make the effort to address the concerns of their these individuals? I’d say that this is probably a pretty safe assumption. But on the same note, I’d be willing to bet that 90% of general hourly workers (rather than sales people) really don’t give a shit about the majority of the stakeholders that they deal with on a regular basis. Whether you’re a salesman, an hourly worker, or a mid to upper level manager you probably don’t care about your job or company unless you have a vested interest in the firm and an intcentive to do well for both yourself and the company.

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