In my never ending quest to someday earn my degree, I am taking a marketing class this semester. After I read the first few chapters I skimmed through the rest of the book and I was somewhat disappointed to find a lack of focus specifically directed towards online marketing concepts. If it were an older book I could understand not seeing anything focused on online marketing but the actual copyright date on the book is 2006.
Last week Rand Fishkin of SEOmoz had a great post describing what will happen to competition on the web over the next 10 years as the web becomes more and more populated. It is clear that over this time online marketing is going to see a huge rise in popularity and there will be a dramatic rise in the amount of competition among businesses online. Since these changes are inevitable, I see traditional marketing concepts will need to be complemented with a strong foundation of online marketing concepts in order for businesses to ultimately be successful online.
With that being said I would hope to see more marketing classes and books have some focus related to online marketing concepts since they will be such such a critical factor for the success of online business in the years to come. Has anyone out there had any experience with college level courses that are focused directly on online marketing?
